About This Job:
Company Name:
Saras Analytics
Location:
Bavaria, Germany
Category:
Content Writer
Description:
Content Marketing Manager:
Key Responsibilities:
Create and carry out a thorough content marketing plan that complements overarching corporate objectives. Oversee and direct a group of content producers, making sure that the brand's messaging is consistent and unified across all media.
Manage the creation of many kinds of content, such as case studies, videos, podcasts, white papers, and blogs.
Work together with cross-functional teams (sales, product marketing, and SEO) to optimise content for audience engagement, search engine optimisation, and conversion.
Examine content performance indicators to enhance engagement and ROI while continuously improving strategy.
Create content that establishes Saras as a pioneer in the eCommerce statistics sector to promote thought leadership.
Create and carry out a content strategy that complements marketing requirements and overarching corporate goals.
Establish and monitor key performance indicators (KPIs) for the content marketing division, including trial registrations, blog subscribers, time on page, site visits, and paid conversions.
Oversee a group of authors and subject-matter specialists to produce unique, innovative, and authoritative material in a variety of forms on a regular basis.
By following style manuals and brand rules, you can guarantee content uniformity.
Organise the development and release of thought leadership articles for the business's blog and other websites.
Create content collaborations with non-competing websites that cater to the same demographic, such as entrepreneurs, business executives, and marketers.
Oversee PR, link-building, and guest posting initiatives to meet monthly targets for backlinks and mentions from reputable websites.
Qualifications:
A bachelor's degree in communications, marketing, or a similar discipline.
Seven or more years of expertise in content marketing, at least two of those years spent in a leadership position.
Proficiency in performance metrics analysis, SEO, and content strategy.
Proven capacity to provide captivating content that encourages conversions. Strong project management and communication abilities.
B2B SaaS sector experience is strongly encouraged.
A love of visual communication, encompassing storytelling, data visualisation, and design. A collection of published thought leadership articles from reputable websites.
Extensive knowledge of creating landing pages, including design, copywriting, CRO, and SEO optimisation.
Proven ability to increase site traffic, participation, and conversions through a thorough understanding of SEO, generating leads, and CRO.
Strong knowledge of white-hat link-building techniques, such as outreach initiatives, infographic submissions, and guest posts.
Preferred Experience:
Three years or more of experience. SEO, with results that have been shown.
Draughting and editing of content, especially lengthy pieces.
Overseeing content marketing initiatives.
Overseeing or collaborating with independent developers, designers, authors, and video producers.
Tools like Ahrefs, Google Analytics, and Web-flow.
Key Attributes:
A solid portfolio supporting a track record of success in content marketing.
Very trustworthy and dedicated to long-term professional development.
The capacity to use excellent, long-form content to address challenging marketing issues.